Consulting Services

In today’s business world, nothing is simple. There are a million nuances involved with every initiative. It can be hard for companies to even articulate what is needed because there are so many pieces and parts involved. We excel at interpreting chaos, simplifying it, and devising a marketing strategy focused on achieving your goals efficiently and effectively. While every marketing challenge is different, the following are some of the ways we wrangle chaos into submission and make the marketing magic happen:

Our strategic communications offerings encompass, cultivates and develops relationships between government agencies and non for profit decision-makers.

Crisis Planning and Communications. Our thorough risk assessments determine potential areas of weakness or threat; a clear action plan is developed and set in motion and continuously monitored with recommendations made for corrective action. consensus, influence action, promote goodwill, and build brand loyalty.

Summit

.Using our unique method, we conduct a marketing strategy session with your key stakeholders to get everything out on the table

Brand Position

We define your brand positioning and ensure it is modern, relevant and well-differentiated from your competitors

Communication Brief

We document findings from the Summit to confirm key takeaways, build consensus within your team and lay the foundation for moving forward.

Message Matrix

We clearly define how to communicate your offerings to your different target audiences

Competative Audit

We evaluate your competition in order to understand your competitive landscape as well as opportunities for differentiation.

Content Marketing Strategy

We define a content marketing strategy to create content that will fuel your marketing engine all year long

Strategy

Strategy for stakeholders

PUBLIC AFFAIRS

TCC's PUBLIC AFFAIRS APPROACH has a PROVEN METHODOLOGY TO HELP YOU GET RESULTS AND ACHIEVE YOUR GOALS.

You know PUBLIC RELATIONS is more important than ever for the growth of your business, yet staffing a marketing department with all the specialized skills needed today just isn’t realistic. As a result, your sales team is hungry for leads, but without conferences and trade shows, your new business pipeline is barely a trickle. Everything is now reliant on your web presence and the online realm. Trouble is, you lack the strategy, plan and in-house expertise to maximize this.

Tyson Creative was built for times like this. We provide serious marketing power without the overhead.

Here’s how we do it:

We provide market research for diverse groups across one or more regions that informs your creative direction and campaign distribution strategy –Access for the entire strategy and/or creative teams that will provide a deeper understanding and connection to these communities on a day-to-day basis

Strategic Marketing Plan

Define a Strategic Marketing Plan that is broken into quarterly initiatives that are aligned with your business goals.

Schedule

Develop a monthly schedule of activities

Initiatives

Produce all marketing initiatives for your review, input, and approval.

Implementation and Deployment

Handle the implementation and deployment of your program

Analytics

Ensure that analytics tracking is in place for all initiatives

Accountability

Provide you with regular reporting on the results of your program as well as recommendations for refinements

Lead Generation

Understand the purpose of the Event: ... Know Your Audience

Awareness

Selection of the right venue is vital: ... Suitable Timing

Content Management

Draft a plan and follow the timeline

Digital Strategy and Planning

Daily planning and strategizing. Create content that attracts your target audience: ... Design the message you want to share through the event.

Event Management

Look Better. Sound Better. Go Bigger. Media Training Tailored to You.

With Professional Media Training, Nothing Stands In Your Way.

DON’T JUST MAKE AN APPEARANCE. LEAVE AN IMPRESSION.

When you stand before the camera, you’re not just making an appearance, you’re making an impression. Nailing even one media engagement can open countless doors of opportunity. Strengthening your reputation and personal brand, permeating your executive presence through your industry, and putting your business on the map is just a handful of the benefits of a great on-screen impression. Our media training provides 1:1 attention and gives you the experience you need to represent your best self on camera. Our coaches specialize in various skill sets meaning you get tailored, expert-led training to suit your skill level, personal communication style, audience type, and media goals. You’ll gain media training tips, that you can apply to any on-camera situation for your entire career.

TCC PROVIDES THE HIGHEST LEVEL OF MEDIA AND LIVE-STREAM COACHING FOR ALMOST ALL VIDEO AND ON DEMAND.

With demand for virtual meetings, streamed events, tele-appointments, remote interviews, and online video interaction on the rise, it’s important you and your team master the skills necessary for effective audience engagement. Our winning experts can help with that from interviews, sales meetings, and teleconferences to live social media and YouTube posts, our skilled coaches will help you refine your on-camera presence and virtual presentations to inspire and engage any audience.

“THE CAMERA DOESN’T MISS MUCH. LUCKILY, NEITHER DO WE. YOU’LL BE COMMANDING THE VIRTUAL SPACE IN NO TIME.”

On an ad-hoc basis, clients can compare any media coverage on events, create share-of-voice breakdowns, and measure any keyword, phrase, or topic published; our analytics platform can create graphs and breakdowns to measure the impact of content. Don’t Just Make an Appearance. Leave an Impression. When you stand before the camera, you’re not just making an appearance, you’re making an impression. Nailing even one media engagement can open countless doors of opportunity. Strengthening your reputation and personal brand, permeating your executive presence through your industry, and putting your business on the map is just a handful of the benefits of a great on-screen impression.

“BE YOURSELF, BUT ALWAYS YOUR BETTER SELF”

Our coaching brings decades of experience with on-camera presence and communication techniques to help you look and feel relaxed, confident, energetic, and engaging on-screen. Just because you’re not in the same room, doesn’t diminish your impact.

Our Emmy Award-winning experts can help with that from interviews, sales meetings, and teleconferences to live social media and YouTube posts, skilled TCC coaches will help you refine your on-camera presence and virtual presentations to inspire and engage any audience

Master Time-Tested Methods

On-camera Equipoise

You won’t just appear professional, you’ll look totally natural when the cameras are rolling.

Best Practices

We’ll cover the do’s and don’ts of interviews and other media engagements, and ensure you understand all concepts thoroughly.

Hands-on Exercises

You’ll receive our fullest attention as we go over basic to advanced media training for an array of media situations.

Overcoming Anxiety

A little nervousness is fine; a little too much can ruin the positive impression you’re trying to make. You’ll learn practical strategies to beat on-camera fear.

TCC provides unlimited training sessions and consulting, offers regular onsite meetings for in-depth user training, and ensures users properly leverage every media monitoring feature provided.

OUR CONSULTANTS ARE PROVEN COMMUNICATION PROFESSIONALS WHO HAVE OVER 20 YEARS OF EXPERIENCE.

Start your consulting session today by giving us a call at (202) 749-2754. Let us help you meet your communication goals with our exclusive consulting services!